Testing Tools
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Hotjar shows you the numbers you need—and the real user behavior behind them.

Improve any page of your site with confidence. See which parts of the page get ignored, and which elements drive sales and signups. Free tool.

Optimize what matters to you

Optimize experiences on any device. Track and understand your user behavior on websites and mobile apps. Use this customer data to test and personalize UX, content, feature variables, server-side functionality.

Scale customer insights with intuitive builder

With drag-and-drop builder and AI-powered tools, anyone can carry out effective product research across the entire development process at scale. When you can build fast, you can learn fast.

The only UX research platform you need

Powerful research tools for improving usability of your digital products, from prototypes to production. All-in-one solution to make data-driven decisions

Design your study

 UX research methods on the market—from video-based usability tests to advanced methods like click tests, tree tests, and card sorts. Multiple methods in one study to get more powerful and trustworthy results.

Remote card sorting and tree testing tool

Research and optimize any information architecture so you can make confident recommendations and decisions

KardSort for research studies and in teaching

KardSort is a free-to-use online implementation of the card sorting technique to help design or evaluate information architecture. This tool  adherence to the core principles associated with card sorting.

See what's wrong with your website.

Understand the customer journey with Snapshots, Heatmaps and Recordings. Use visual reports and individual session recordings to get to know your website visitors – where they're coming from.